Campaign Development
Every successful campaign requires skillful implementation of a thoughtful and intentional plan. I have developed plans including advertising plans to address certain company objectives, donation campaigns, social media campaigns, and even a theoretical business launch plan.
Advertising Plans
I am unable to post these plans in their entirety publicly. If you are interested to learn more about my experience with these plans and all they entailed, please contact me.
I led and collaborated with fellow students to build comprehensive advertising campaigns to address the objective provided to us by the sponsoring company. These plans included research, SWOT analysis, audience identification, development of strategies and tactics to address the objective, and budget creation along with pitch development to a panel of judges. I was privileged to develop 4 of these campaigns and was a presenter for 3 of those 4 years.
Below are the companies and objectives I developed campaigns for:
Nissan - Increase awareness and lasting favorability among various Multicultural Millennials in the African American, Hispanic, and Chinese segments ages 18-29
Glidden Paint - Build awareness of Glidden paint, increase brand value and favorability, and increase sales in Walmart stores
Mary Kay - Improve brand image and awareness among women 8-25 years old and increase number of direct sales consultants in this age range
Pizza Hut (Our Plan placed 3rd in Midwest Competition) - Sustain competitive advantage and innovative attitude through increasing orders placed online and through the app
Business Development
This was a theoretical plan I developed for the launch of a business. This plan includes:
Overview
Launch Plan
Crisis Management
Employee Relations
Community Relations
Consumer Relations